Instagram Crosses One Billion Users

Another Facebook-owned service has now crossed the one billion mark. Instagram revealed during an in-office event today that the photo and video sharing service now has more than one billion users across the globe. The last time we heard usage figures from the company was in September 2017 when it had 800 million users. At that point, it had gained 200 million users compared to the preceding year. It appears that Instagram has kept its growth rate of about 200 million users per year in this period as well.

It was reported last year that the user growth had been driven by Instagram’s Stories feature which it more or less copied from Snapchat. It’s unclear what feature has driven the recent addition of 200 million users to the service. Instagram has expanded the features that it offers by enabling users to add polls, emoji sliders, and GIFs to their posts.

It’s clear, though, that the direction that Instagram has taken over the past couple of years has paid dividends for the company. It’s steadily growing while leaving Snapchat behind in the dust. Snapchat continues to try to grow its user base which was recently pegged at 191 million daily users.

Instagram’s daily active users will likely be more than that and it’s certainly showing no signs of slowing down anytime soon.

Adnan Farooqui
Categories: Cellphones
Tags: Instagram