If you ask most smartphone users what would they like more of on their devices, I’m pretty sure none of them will say bloatware. That’s what you call apps that people don’t really need but have pre-installed on their phones anyway because the OEM or carrier didn’t give them an option. Samsung has now inked a new distribution deal with Verizon-owned Oath to add more bloatware to the Galaxy S9 and Galaxy S9+.
Verizon’s Oath and Samsung have agreed to put four of the former’s most popular apps on Samsung’s Galaxy S9 and Galaxy S9+ handsets in the United States. While this deal is limited to the U.S. initially, the bloatware will also be expanded to the handsets in other markets eventually.
This deal is going to bring Oath’s Newsroom app, Verizon’s Go90 mobile video app, and the Yahoo Sports and Finance apps to Verizon-branded Galaxy S9 and Galaxy S9+. All four apps will be pre-populated on the devices which means you, the user, won’t be able to do much about them.
As if that wasn’t enough, advertisers will also be able to place native ads in these apps. Native ads are those that blend in with the content so the content within these four apps will be interspersed with advertisements.
Samsung obviously has an incentive in allowing this to happen because according to Oath CEO Tim Armstrong, the ad revenue will be shared by Samsung and Oath.
Filed in . Read more about Galaxy S9 and Samsung. Source: reuters
