Many were curious about Amazon’s strategy when it decided to acquire Whole Foods for $13.7 billion and we have seen the company gradually provide some perks to Prime members who shop at Whole Foods. For example, Prime members who use its Visa rewards card get a 5 percent cash back and they can also take advantage of a free delivery service that’s being rolled out. Amazon has also been selling its hardware at Whole Foods locations. It appears that Prime members could even get outright discounts for shopping there.
CNBC reports that a Whole Foods Market in Austin briefly tested banners which announced a 10 percent discount for Amazon Prime members. One of the banners informed Prime members that “blue signs mean special deals just for you, yes you.” Another banner notified members that they can save an extra ten percent “on hundreds of sale prices,” inviting them to download the Whole Foods Market app to start saving.
The discounts aren’t official as yet and the marketing material is said to be in trial stage. There doesn’t appear to be a wider test of this offer just yet as a spokesperson for Whole Foods confirmed to CNBC that “We’re not testing this offer at any of our stores.”
It remains to be seen, though, just how soon this discount might be officially confirmed for Prime members if Amazon really plans on doing it that is.
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