Given how long Ford has been making cars, over the years they have built up a portfolio consisting of several models catered to different customers and uses. However it seems that the company is streamlining its portfolio considerably, at least as far as the North American market is concerned.The company has recently announced (via TechCrunch) that will stop selling most of the car models that they are making save for two: the Ford Mustang and the Ford Active. “Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year.”
Note that the streamlining of their portfolio only applies to cars like sedans. The company is expected to keep its trucks, utility, and commercial vehicles which are apparently what’s popular in the North American market. Ford estimates that 90% of their portfolio will consist of such vehicles by 2020.
At the moment the Ford sedan lineup consists of the Fiesta, Focus, Fusion, C-Max, Mustang, and Taurus, but like we said that will now be trimmed down to two vehicles instead.
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