With rivals like Facebook moving into sports streaming, Twitter is now looking to offer more options to its users and for that reason it has reportedly inked a three-year deal with Major League Soccer. The deal will bring weekly programming to the network as well as live streams of at least 24 live matches per second. Major League Soccer had teamed up with Facebook for a similar deal for live weekly games last year.
Facebook may have lost Major League Soccer matches this year but it has clinched a deal with Major League Baseball. The world’s largest social network confirmed last week that it will be exclusively streaming 25 games this season.
The report mentions that this deal between MLS and Twitter will bring 24 matches per season that are broadcast on Univision in Spanish to Twitter in English. Only users in the United States will be able to view the live games.
Twitter will also get a package of on-demand highlights each week alongside the live games through MLS’s Twitter accounts @MLS and @FutbolMLS. The on-demand content will be available to all Twitter users globally.
With companies like Facebook, Amazon, and YouTube trying to clinch sports streaming rights to keep their viewers engaged, one can expect Twitter to remain in the mix as well and try to bring more sports content for its users both at home in the United States and abroad.
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