Sounds good, right? However it seems that in addition to adding new channels to its list, YouTube TV’s pricing has also gone up. YouTube TV was previously priced at $35, but according to the company, starting from the 13th of March, that price will jump from $35 to $40. The good news is that this only applies to those who are signing up for YouTube TV for the first time.
Anyone who’s subscribed to the service prior to the 13th of March will continue to pay $35 and will be grandfathered into the cheaper plan. At $35 it also makes YouTube TV cheaper than the likes of Hulu’s live television service and Sony’s PlayStation Vue, although at $40 it also makes it pricier than the competition like Sling TV which is priced at $20, and DirecTV Now’s base package of $35.
That being said, it’s not surprising to see YouTube increase its prices. Over the years we’ve seen Netflix make similar price increases to its subscription as well, and while we hope the jumps are less frequent, you probably shouldn’t be surprised if and when it does go up again.