In a bid to expand sales of its renewable energy products to a wider audience, Tesla has confirmed that it’s going to set up mini-stores in Home Depot locations across the country. Setting up mini-stores across 800 of Home Depot’s stores in the United States would enable the company to test the mainstream appeal of its solar panels and Powerwall battery.
According to reports, Tesla will build its own selling spaces at Home Depot locations in the first half of this year and they will be manned by the company’s own employees. The in-store locations will be able to properly demonstrate Tesla’s solar panels and Powerwall battery.
Bloomberg reports that Lowe’s, the second largest home improvement chain in the country after Home Depot, has also been in talks with Tesla about selling these products. The report also mentions that Home Depot might also sell Tesla’s solar roof at some point in the future.
It merits mentioning here that Home Depot already had a relationship with SolarCity, the renewable energy solutions company that Tesla acquired in 2016, salespeople in the former’s stores tried to generate leads but the products weren’t on-side. In Tesla’s mini-stores, the products will be present and demonstrated in high profile displays.
Tesla’s mini-stores are a win for the home improvement chain as well because Home Depot will be able to use some of its excess floor space to sell more products and even get a leg up on the competition.
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