Sony Launches New A7 III Mirrorless Camera

We have been hearing rumors of Sony possibly launching the A7 III mirrorless camera since last year. The camera was rumored for a 2017 release but clearly that did not happen. Instead we got the Sony A7R III. However for those who were looking forward to the A7 III, you’ll be pleased to learn that Sony has since made it official.

Following in the footsteps of Sony’s previous A7 releases, the A7 III is one of Sony’s higher-end mirrorless camera offerings which is clearly catered towards the more professional customer or the enthusiast. This is because its price tag of $2,000 for the body alone is a bit too much for the regular consumer looking for a digital camera to take with them on their travels.

So what can photographers expect from the A7 III? According to Sony, the camera will feature a newly developed full-frame 24.2MP back-illuminated Exmor R CMOS image sensor. It will also feature an ISO range of 100-51,200 which can be further expanded to 204,800. It will also sport a 693 phase-detection autofocus system, and will also support up to 10 frames-per-second continuous shooting.

It will also be a great camera for videographers as it will support 4K video recording. If this sounds like the upgrade you’ve been waiting for, the Sony A7 III will be released this coming April.

Tyler Lee
Categories: Photo-Video
Tags: Digital Cameras, mirrorless cameras, Sony