Samsung Trademarks New Logo Fuels Smart Glasses Speculation

There have been rumors that Apple could be looking to get into the smart glasses game by launching an augmented reality headset, but could Samsung beat Apple to the punch? That’s what a recent trademark filing seems to suggest as the Korean tech giant has recently filed for a trademark for a new logo.

While we suppose the logo could be a design for just about anything, many seem to suggest that it actually resembles an eye. However the speculation might not be too far off the mark because in the trademark filing, Samsung actually states that it could be used for “smart glasses”.

They also add, “Computerized vision-assisted eyewear consisting of a camera / computer / display for capturing / processing / displaying an image,” and “computer hardware for analyzing and configuring vision-assisting eyewear” as potential uses. Rumors of Samsung’s potential entry into smart glasses have been making their rounds as early as 2013.

We’ve also seen patents filed for such a device. However nothing has surfaced to date, although Samsung did try their hand at making VR headsets. Samsung will be announcing the Galaxy S9 at MWC 2018 on the 25th of February which is next Sunday, so who knows, perhaps Samsung could surprise us with smart glasses at the event as well.

Tyler Lee
Categories: Gadgets
Tags: Augmented Reality (AR), Samsung, Wearable Tech