You would think that most companies and developers would be thrilled when their fans and gamers create videos about their games. After all this is free marketing, especially if they love it which in turn makes it great PR, but Nintendo’s approach is slightly different as they require gamers to be part of the Nintendo Creators Program.For those unfamiliar, this means that you need to be officially approved and be part of the program before you’re allowed to upload videos of Nintendo’s games on platforms like YouTube, and now it appears that Nintendo is making an update to the requirements to be part of the Nintendo Creators Program.
This is based on an email that the company has been sending out in which they basically state that participants need to meet YouTube’s own requirements first, in which failing to do so they can’t be part of the program. This is in response to some changes YouTube has made in which they are making it harder for creators to monetize their videos.
The changes include requiring creators to have at least 4,000 hours of watchtime within the past 12 months, along with a minimum of 1,000 subscribers before they can monetize their videos. According to Nintendo, “The Nintendo Creators Program requires agreement to and participation in the YouTube Partner Program, so if channels do not meet the above eligibility requirements, they will not be able to monetize on the Nintendo Creators Program from their videos.”