Walmart Teams Up With Rakuten To Offer eBooks, Audiobooks

When it comes to reading books, you have those who prefer books the traditional way in their paper format, which some believe is more comfortable to read. Others prefer eBooks which are admittedly more convenient, especially since you can pretty much carry your entire library with you on the go.

If you fall into the latter camp, you will be pleased to learn that Walmart could be your next source for both eBooks and audiobooks. This is according to an announcement by the company in which they have announced that they are teaming up with Japanese e-commerce retailer Rakuten to offer eBooks and audiobooks to customers.

According to Walmart, “We have long been a destination for entertainment including digital content – whether movies through VUDU or the digital game cards we sell in our stores. eBooks and audiobooks are a great addition to our assortment. Working with Rakuten Kobo enables us to quickly and efficiently launch a full eBook and audiobook catalog on Walmart.com to provide our customers with additional choices alongside our assortment of physical books.”

These eBooks and audiobooks will be baked into Walmart’s shopping website where customers can browse and purchase them. These books will be accessible via the Walmart/Kobo co-branded app that will be available on iOS and Android, along with a desktop app, and also via the Kobo eReader.

Tyler Lee
Categories: General
Tags: ebooks, walmart