Uber Looking To Test Loyalty Program For Food Delivery Business

When it comes to food delivery, there are many options to choose from, with UberEATS being one of them. Now if you’re someone who does order regularly from UberEATS, you might be interested to learn that according to a document seen by The Financial Times (via Business Insider), Uber is looking to test loyalty programs for its food delivery business.

Like we said, there are plenty of food delivery options available right now, with some companies even offering their own services. So in order to better compete in this crowded space and to retain their customers, this is where the loyalty program will come in. In an interview with Business Insider, UberEATS UK country manager Toussaint Wattinne confirmed that they have been running some tests.

“We are constantly testing. We’ve actually run a few tests within specific cohorts in a few cities.” Unfortunately details about the loyalty program are unknown at this point in time, but it has been speculated that perhaps being part of this loyalty program could mean that Uber will waive delivery fees, or give customers access to exclusive promotions, or even exclusive menus.

It is unclear when this loyalty program is expected to roll out in earnest, so customers will just have to wait and see.

Tyler Lee
Categories: General
Tags: Uber