Starbucks Shanghai Lets Customers Tour Its Store Using AR

Despite primarily being known for its coffee, Starbucks is an F&B outlet that has been quick to embrace all kinds of tech. For example the company has installed wireless chargers in some of its outlets to allow for wireless charging. They’ve also created mobile apps that let users pay of their orders and also to pre-order their drinks before they arrive.

This is why it doesn’t come as a complete surprise to learn that over in Shanghai, China, Starbucks has launched an in-store augmented reality (AR) tour for one of its outlets. This will be available to visitors of the Starbucks Reserve Roastery in Shanghai where they can use the tech to gain a better insight of the company’s operations.

According to Starbucks, “Visitors can point their phones at various locations around the Shanghai Roastery to get an insider’s digital look, including peeking inside the massive copper roasting cask, find out about various brewing methods and much more with state-of-the-art augmented reality (AR) technology.”

We’re not sure if this will be limited to just the outlet in Shanghai or if Starbucks has plans to roll it out to their other outlets in the future, but presumably it will most likely depend on the feedback that they get from customers.

Tyler Lee
Categories: General
Tags: Augmented Reality (AR), starbucks