On our smartphones, basically every app has its own purpose, which means that if you wanted to calculate something, you’d have to interrupt whatever you’re doing to pull up the calculator app. However we’ve started to see companies try to integrate more functions within their apps, like Google Maps and Uber.
However it looks like Uber’s integration isn’t ending with just Google Maps because BBM has announced that Uber will now be integrated into their app as well. What this means is that if you use BBM, you will be able to hail an Uber within the app itself as opposed to having to close the app and launch the Uber app.
According to BBM’s announcement on its blog, “With Uber on BBM, you and your friends can keep the conversation going while seamlessly requesting for an Uber ride in BBM. Taking your next ride is as simple as sending a message or a sticker!” However it should be noted that this feature seems to be limited to Indonesia for now, where the messenger app is still somewhat popular amongst the locals.
We’re not sure if there are plans to bring it to other markets, but given BBM’s decline in popularity over the years, especially in the West, it seems unlikely, but we’ll keep an eye out for it anyway just in case.