Apple To Bring Introductory Subscription Pricing To The App Store

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers.

For example if there is a service that typically costs $9.99 a month, but to tempt new customers to sign up, the developer could opt to charge customers $1.99 per month for the first few months before reverting back to $9.99. Prior to this change, the dynamic pricing was not possible in the App Store, but like we said Apple appears to be changing that.

The Cupertino company is now allowing developers to choose between various durations for introductory pricing, and also free trials where they can choose to offer anywhere between 3 days and up to a year. However according to Apple, customers are limited to one price type per territory.

The introductory pricing is just one of the changes Apple is making to the App Store. Earlier we reported that Apple is now allowing developers to put their apps up for pre-order up to 3 months ahead of its release.

Tyler Lee
Categories: Apple, Cellphones
Tags: Apps, iOS