The virtual reality industry is still in its infancy as companies continue to make advancements in VR software and hardware. The public is gradually opening up to the devices as well and they’re no longer considered niche products. The growing acceptance of virtual reality products can be evidenced by the surge in the quarterly shipments of virtual reality headsets. For the first time ever, quarterly shipments of virtual reality headsets have crossed one million units.
A new report from market research firm Canalys reveals that more than one million virtual reality headsets were shipped in the three months ending September 30th. This is the first time that the collective shipments of VR gadgets have broken the one million unit barrier.
Canalys also points out that the price cuts that OEMs have been delivering to customers have helped as well. VR adoption in the consumer segment is dependent on price. Major VR players like Oculus have made lowering their prices a strategy and that has helped drive adoption for its products. Other companies are using similar strategies.
Sony was found to be the market leader in the third quarter of this year as it shipped 490,000 PlayStation VR headsets. Oculus came in second place with 210,000 Rift headsets shipped. HTC came in third place with shipments of 160,000 Vive VR headsets.
Canalys predicts that the VR headset market will grow even further next year as it gains momentum from PC vendors who will launch new models that support Microsoft’s Windows Mixed Reality platform.
Filed in Virtual Reality (VR). Source: canalys
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