iPhone 8 Demand Reportedly Lower Than Expectations

It has been reported multiple times that the iPhone 8 is not performing as well as Apple might have hoped. There are many theories about why sales are not taking off. The well-known Apple analyst Ming-Chi Kuo from KGI Securities has once again reported in a note to investors that the iPhone 8 demand is lower than expectations. He does mention that demand for the iPhone X continues to grow.

Previous reports have already suggested that one of the reasons why iPhone 8 demand is low is because customers were waiting to purchase the iPhone X instead. It has only been a week since Apple released its flagship smartphone.

Kuo predicts that Apple is going to sell between 22 and 24 million units of the iPhone X in the fourth quarter of this year. He expects the momentum to carry forward in the first quarter of 2018. The iPhone X production is expected to surge by up to 45 percent as production bottlenecks are resolved.

The demand for the iPhone X is also predicted to grow further as undecided customers are expected to come around after they see that their concerns about the new user interface and the time that it might take to get used to no home button were unfounded.

Kuo doesn’t expect demand for the iPhone 8 to increase and predicts that Apple might cut its production by more than half in the first quarter of next year.

Adnan Farooqui
Categories: Cellphones
Tags: iPhone 8, iPhone X