Google Might Merge Nest With Its Hardware Team

Smart home device company Nest was acquired by Google several years ago. The company remained under its control until the Alphabet parent company was formed which now controls various different properties like Google itself and also Nest. According to a new report, Google is now thinking about merging Nest with its hardware design team. Nest currently exists as a separate entity.

Alphabet has been trying to separate Google’s core internet business from its other businesses. The move might have been sparked by that. Moreover, the merger of Nest with Google’s hardware team might also strengthen the latter.

Google certainly needs to bring its A game to the fight against Amazon as the company already has a significant lead in the connected home market with its Echo hardware.

Former Nest employees tell The Wall Street Journal that this merger makes sense. One even said that they’re surprised that it took so long because the hardware businesses often overlap when it comes to manufacturing and retail distribution.

“If you think about it from a sales and marketing perspective, we are calling the same retailers,” said the former Nest manager.

There has been no official confirmation about this as yet either from Alphabet, Google, or Nest. The report suggests that this could happen sooner rather than later. If that is the case then official word about the merger should be coming soon.

Adnan Farooqui
Categories: Gadgets
Tags: alphabet, Google, nest