There are certain concerts or events that sell out pretty quickly due to their popularity, which means that for those who fail to make their purchase quickly, they’re pretty much out of luck and might have to turn to ticket resale websites who probably will charge higher than the original price, which we guess is to be expected.However the good news is that Google wants to do their part in trying to crack down on this practice, or at least prevent customers from being misled. According to a report from The Guardian, Google will be making some changes in their advertising policy where ticket resale websites cannot advertise themselves as being an “official” source of tickets when they are in reality selling them secondhand.
According to Google’s support page, “To protect customers from scams and prevent potential confusion, resellers must clearly disclose on their website or app that they are a secondary market and aren’t the primary provider of the tickets. This disclosure should be easily visible and clearly explained in the top 20% of the reseller’s website, including the home page and any landing pages.”
Of course this doesn’t mean that these websites won’t charge a markup, it’s just that if they hope to continue serving Google’s ads, they will have to make it clearer that their prices are higher than the official prices, which in turn will make customers more aware of what they are paying for.
Filed in . Read more about Google.