However as it turns out, Apple is doing just fine, or at least that’s according to Rosenblatt Analyst Jun Zhang, who in a report from StreetInsider has revealed that he estimates that Apple could have sold as many as 6 million units of the iPhone X during Black Friday itself. Note that these are obviously not the official numbers so take it with a grain of salt for now, but if it is true then it is very impressive indeed.
Combine this with the reports that Apple managed to rack up 9-12 million pre-orders at the start means that at the very least, Apple could have sold 15 million iPhone X units to date, which is a staggering amount considering that the phone hasn’t even been on the market for a month. Apple also appears to be improving on production, with shipping estimates dropping to 1-2 weeks from 5-6 weeks which was what customers were looking at earlier this month.
Analysts such as KGI Securities’ Ming-Chi Kuo had also previously stated that he doesn’t think that demand for the iPhone X has peaked yet, meaning that we can expect Apple to keep selling huge numbers of the iPhone X for the foreseeable future.