The problem with online shopping is that everything you see is a photo, which for the most part has usually been photoshopped to make it look better and more appealing to customers. However we all have probably encountered instances where an item we thought looked nice online ended up looking out of place or ugly in real-life.Such is the perils when it comes to online furniture shopping, which is why Target has added augmented reality (AR) to its mobile website where shoppers will be able to use the technology to place furnitures in their home virtually to get an idea of what it might look like. “Guests shopping the new Project 62 line can use the feature to place three-dimensional versions of real Target home products within photos of actual rooms at home, and move them around at proper scale to see how they’d look—all before buying the product.”
If this sounds familiar, it is because furniture maker IKEA also has a similar feature in their recently-launched Places app that leverages Apple’s ARKit. No doubt that this will prove to be a rather handy tool for shoppers who probably don’t want to deal with a bad decision or trouble themselves by making a return. We expect that in the future we will start seeing more AR used in shopping, something that Apple’s CEO Tim Cook had predicted not too long ago.
Filed in . Read more about Augmented Reality (AR) and Target.