These days it seems that consumers are less interested in niche products, and appear to want products and/or services that can do multiple things at once. This is evidenced in laptop/tablet hybrids, gaming consoles that now do more than just play games but allow users to surf the web, chat with friends, and watch videos.
This is also why music streaming services like Apple Music and Spotify are starting to branch out beyond just music and into offering video as well. In fact last year Spotify announced their plans to launch a dozen or so original video series, but according to a report from Bloomberg, it looks like the company plans to go back to the drawing board again.
According to the report, this is apparently the third time that Spotify is revisiting their strategy involving video content. Spotify is said to be cancelling original video series that have been launched on the service, as well as canning those that have yet to be released. This appears to be motivated by Spotify’s new head of video and podcasts, Courtney Holt, who is said to be looking into creating a format that would be unique to Spotify, versus just churning out video content.
Exactly what will be the result of this remains to be seen, although admittedly it still feels that platforms like Netflix or Hulu are still the preferred destination for online video streaming.
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