While Snapchat might have gotten its start as a messenger app that allowed users to send self-destructing messages, over time the developers have evolved what the app can do and have since branched out into more augmented reality features, which is why when Snapchat’s parent company launched the Spectacles in 2016, it didn’t really come as a surprise.
That being said since the launch of the device last year, Snap has since confirmed that they have managed to sell over 150,000 pairs of the Spectacles. This was revealed by the company’s CEO Evan Spiegel during the Vanity Fair Establishment Summit, where Spiegel went on to compare the Spectacles to the iPod.
The 150,000 number is also more than double of that from what was reported earlier this year, in which 63,000 units were sold in Q1. So far the current-gen Spectacles is more of a photo and video recording device, but we have heard reports to suggest that the next-gen Spectacles could feature more augmented reality technology in line with what Snapchat is doing right now.
According to Spiegel, “Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade. But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.” No word on when we can expect a new pair of Spectacles, so we’ll just have to wait and see.
Filed in . Read more about Augmented Reality (AR), Snap and Snapchat.