If you’re thinking this is a pricing mistake, it’s not as the company has since confirmed to Bloomberg that the pricing is the real deal. According to Danielle Schumann, a company spokeswoman, “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”
However we should note that the extra $100 is only for the full-price model, meaning that you’d be buying the phone outright without any contracts or ties with a particular carrier. The good news is that if you don’t mind signing up for a carrier plan, Best Buy’s prices for carrier installment plans are pretty much the same as everywhere else.
Apple themselves have yet to offer the iPhone X without contract on its US website, so we guess customers who want that privilege/freedom will have to pay Best Buy an extra $100 for it.