Apple Reportedly Exercising Caution With iPhone X Production
It was reported recently that the iPhone X final production had yet to begin. A new report today claims that Apple is being cautious with iPhone X production before pre-orders begin. It won’t start taking pre-orders for the iPhone X for over a month. It’s said to be very conservative with the production of its new flagship smartphone.
DigiTimes reports, citing sources based in Taiwan, that Apple’s suppliers are shipping parts and components for the iPhone X to Apple at about 40 percent of the quantities that they were originally anticipating. Despite the conservative production runs, some suppliers are still believed to be facing yield issues with their components.
“Apple is waiting to see the pre-sale orders of the iPhone X as well as the sales performance of the iPhone and iPhone 8 Plus,” the scribe mentions. If this report is to be believed, Apple is likely waiting for a response from the market before it starts producing the new handset in earnest. Apple reportedly applied the same tactic with the iPhone 7 last year so this won’t be out of the ordinary for Cupertino.
The iPhone X is expected to perform better than the iPhone 8. There are concerns that the former just might end up cannibalizing the latter’s sales. Pre-orders for the iPhone X won’t open before next month. Whether or not there will be any supply and demand gaps remains to be seen.
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