Amazon has over the years built up a very impressive logistics network. Over time this has allowed the company to control their logistics to the point where they can even offer customers same-day deliveries, which does solve one of the problems of online shopping which is the waiting for your package to arrive.
Clearly having such features meant that Amazon had an edge over the competition, like traditional retailers, but the competition such as Target is definitely not going to sit around and do nothing about it. In a report from Bloomberg, Target has recently agreed to acquire a software company that manages local and same-day deliveries called Grand Junction.
In an interview, Arthur Valdez, Target’s chief supply chain and logistics officer was quoted as saying, “Speed matters. Grand Junction’s platform, along with our 1,800 stores, allows for speed to the guest that can be very competitive.” Whether or not this will help Target’s business remains to be seen, but at least now the company would be more competitive.
The same-day delivery service is already being tested at Target’s store in Manhattan’s Tribeca neighborhood, but it is expected to expand to other stores in New York City by October, and to additional cities in the US early next year.