Now in an announcement by Lyft, the company has revealed that for users who opt to use Apple Pay when paying for their rides and who are opted in the Round Up & Donate program, the company will be matching your donations, meaning it won’t be just the rider who donates, but Lyft will be donating as well based on how much you donate.
This program is expected to run for the entire month, so if you want to increase the amount that is being donated to the various charities supported by Lyft, now is the time to do so. Round Up & Donate is an opt-in program and if you’d like to find out how to opt into it (or opt out), the instructions can be found on Lyft’s support page.
Given that Lyft is currently boasting 1 million rides per day, even if the rounded up figure is a couple of cents, it will certainly add up in the long run.