During Fitbit’s second quarter earnings report (via Engadget), Fitbit’s CEO James Park confirmed that the smartwatch will be on track for a delivery ahead of the holiday season, and that it is expected to help the company enjoy a strong second half of the year. While Fitbit is more or less associated with fitness trackers, the company hasn’t exactly been doing well as their financials have revealed.
We’re not sure if a smartwatch will turn things around for them, especially since there have been other companies with more resources like Apple and Samsung who haven’t had much luck on that front either, but we guess we’ll have to wait and see. Fitbit’s CEO had also previously confirmed that there will be third-party apps available at launch, dismissing rumors that the smartwatch would only support Fitbit apps at the start.
We’ve already seen the watch thanks to leaked renders, which if accurate reminds us of a slightly modified version of the Fitbit Blaze.