Essential To Host A ‘First Look’ Event On August 21st


Essential, Android co-founder Andy Rubin’s new smartphone company, has sent out invitations to a “first look” event which will take place on August 21st. It appears that the nascent smartphone company is inviting a select group of people to come in and play around with the much-awaited handset. The event will be conducted after Essential confirms when it’s finally going to release the Essential Phone.

Essential has missed the deadline it imposed on itself for the release of the Essential Phone. Production is in full swing these days and Rubin says that the company will confirm the actual release date by next week.

The Essential Phone is the very first smartphone that this company has unveiled. It’s a flagship-level smartphone that can hold its own against the best of them. Essential will sell it directly to customers unlocked and off-contract. Sprint has been selected as the sole carrier partner for the Essential Phone in the United States.

Essential’s “First Look Event” takes place in West Hollywood. It’s an invite-only event and from the looks of it, the company is going to provide a select group of people their first chance to play with the Essential Phone and 360 Camera.

As for when the handset will actually be released, we’ll have to wait until next week to find that out for sure.

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