There’s no denying the fact that Twitter needs to make money. Its earnings results over the past quarters show that the company has been burning money. Twitter reported a loss of $116 million in the second quarter of this year compared to the $107 million loss they declared in the same period last year. It needs to earn more money and Twitter is trying to open up a new revenue stream by launching a $99 per month service that automatically promotes users’ tweets.
Twitter user Matt Navarra, who has used Twitter’s ad platform in the past, was invited by the microblogging network to take part in a private beta for a new service that “automatically amplifies your tweets and profile” for 30 days.
All those who have been invited to the private beta will get the first 30 days for free and they will then have to pay $99 per month for the service. They will receive a report card every week that shows additional reach, followers, and engagements as a result of the automatic promotion.
It seems that Twitter wants to make the process of promoting tweets on the social network easy for users, both individuals, and brands. They don’t have to spend time to create ads. Twitter automatically promotes their tweets and profile for $99 per month.
It remains to be seen when Twitter will launch this service for all users.
Twitter is testing a $99 per mth ad subscription that auto-amplifies all your tweets and your profile pic.twitter.com/rIgJ3vW1hF
— Matt Navarra (@MattNavarra) July 28, 2017