Nissan is one of the most popular car brands in Japan, why wouldn’t it be, it’s based in the country after all. Final Fantasy is one of the most popular gaming franchises in the country so the two appear to be a natural fit. No wonder Nissan has decided to start using Final Fantasy characters in its advertisements to sell cars. The game’s character Lightning has been featured in a new Nissan ad.
This isn’t the first time that Lightning has been found hawking a product. She has previously been used in advertising campaigns for Prada and Louis Vuitton. Since she has covered high fashion already, it’s about time that she expanded her body of work to include cars as well.
The new Nissan ad shows two people hopping into one of the company’s cars. A passenger puts on VR goggles which turn the driver into Snow Villiers. The drive is then transformed into some kind of a virtual reality adventure for the passenger.
Some of the features of that Nissan car are highlighted in the advertisement as well. After the driver and passenger switch and the other person puts on the VR headset, their driver becomes Lightning.
You may struggle to find the meaning behind these advertisements. I’d recommend that you just take it at face value and enjoy it for what it really is.