This is because the 10 hour free trial is now available to all those who are interested. Prior to this, the 10 hour free trial was only available to EA Access subscribers, so for those who weren’t subscribers, they were out of luck, at least until now. Basically players will be able to clock up to 10 hours of game time which they can spend either in single-player mode or multiplayer mode, so it’s not as if the trial will have heavy limitations imposed on it.
In fact gamers who do decide to upgrade to the full copy of the game will have their saves transferred over, so you won’t have to start all over again. However the only requirement (besides hardware requirements) is that you will need Origin, which is EA’s equivalent of Steam in order to get your hands on the free trial.
That being said, the future of the franchise is kind of in limbo at the moment. There have been reports that BioWare has put the game on hold for now, but exactly what will happen from here on out is anyone’s guess, but maybe you should take up the 10 hour trial to decide if you like the game or not.