TAG Heuer CEO Says We’ll Get Used To Changing Smartwatches Every Few Years

There are a couple of reasons why smartwatches aren’t quite the revolutionary piece of technology that many had expected them to be. This is because for starters people aren’t used to the idea that their watch might run out of battery mid-week, when more traditional timepieces don’t require battery changes for at least a year, if not more.

It is also the fact that with companies announcing new models every year, it’s hard to wrap your head around the possibility that you might be buying a new watch every 1-2 years. However according to TAG Heuer’s CEO Jean Claude Biver, he suggested in an interview with TechRadar that this is a notion that we will eventually get used to.

Biver likened this to how people are starting to upgrade their televisions more these days. “People are starting to get used to changing their TV sets. Back in the 50s, people would keep their TVs for 10 or 15 years, then suddenly the TV business witnessed a huge amount of evolution. You will change your TV set at least three times in the next 10 years. That’s our life today and with technology, people will get used to change.”

Given that some smartwatches don’t exactly come cheap, plus with smartphones and tablets and computers being other considerations that we would like to spend our money on, it looks like life is about to get more expensive, but what do you guys think?

Tyler Lee
Categories: Gadgets
Tags: Smartwatch, tag heuer, Wearable Tech