In fact Apple recently decided to officially get into the AR game with the launch of ARKit, and last we heard they were working with IKEA on creating an app that will use AR to help homeowners to decide what furniture best suits their homes. So much so that according to a recent report from the IDC, they have estimated that by 2021, AR/VR headset shipments could hit as many as 100 million units.
This is a massive jump from the 10 million units last year, but the IDC claims that this will be thanks to companies such as Apple and Microsoft. “IDC believes VR headsets will continue to lead in terms of volume throughout the forecast, but maintains that AR in general will have a much bigger impact overall on the industry. Consumers are very likely to have their first AR experience via a mobile phone or tablet rather than a dedicated headset, and Apple’s recent introduction of ARKit further supports this.”
We have heard rumors that Apple could be developing some kind of headset of their own, although that has yet to materialize so take it with a grain of salt for now.