Snap, the company behind the popular ephemeral messaging application Snapchat, has reportedly been having discussions with major TV networks to get their shows on its Snapchat application. This isn’t the first time that we’re hearing about the company’s interest in this space. Having such agreements in place will enable it to expand the content offering that’s available inside its app.
The Wall Street Journal reports today that Snap has already inked agreements with networks like Discovery, A&E, NBCUniversal, NFL, and ABC. It’s expected to announce a similar agreement with Scripps Network Interactive, the parent company of Food Network and HGTV.
Snap is also said to be in talks with Fox and CBS. Snap is looking forward to bringing over pre-recorded shows to its app which will complement existing material on cable and broadcast. It doesn’t appear to be cooking up ways to possibly supplant that content.
Snapchat TV shows are normally about five minutes long and it’s likely to stick with that time limit. The report mentions that Snap executives are meeting with their counterparts at studios to show them how they can tailor video to its audience.
Snap no doubt views video as one of the ways that it can continue its growth curve in the coming years so it’s no surprise that it’s working hard to improve its service in this regard.