Facebook News Feed Will Bury Links To Low-Quality Web Pages

Facebook today announced that it’s tweaking News Feed yet again to further limit exposure of misleading, sensational, and spammy posts to its billion-plus users across the globe. The social network’s aim is to show fewer of these stories and ensure that users see more informative posts instead. Facebook today announced that it’s now going to bury links to low-quality web page experiences in News Feed.

Facebook has heard from its community that they’re disappointed when they clink on a link and it takes them to a web page that only has a sensational title but little substantive content and is covered in disruptive and malicious ads, instead.

Starting today, Facebook is rolling out a News Feed update so that people see fewer of these posts and ads in News Feed. It also points out that this update is going to help cut down on the economic incentives of financially-motived spammers.

Facebook started enforcing a policy last year to prevent advertisers with low-quality web page experiences from advertising on the world’s largest social network. It’s increasing its enforcement on ads now and will also be taking into account organic posts in News Feed.

The social network says that these changes will be rolled out gradually over the coming months. Publishers who don’t have low-quality landing page experiences may actually see a small increase in traffic while publishers who do will definitely see a decline in traffic.

This update adds another signal to the many Facebook considers in ranking News Feed so the impact is going to vary by publisher.

Adnan Farooqui
Categories: Web
Tags: Facebook