Not content with just being a purveyor of goods online, Amazon has set their sights offline albeit with a hi-tech twist in the form of their Amazon Go grocery stores. For those unfamiliar, these are grocery stores that do not have a check out line. Instead through the use of sensors, the store knows when things are picked up and will charge shoppers accordingly.So far Amazon Go is limited to the US, but it seems that there are now plans to expand it to the UK. In a report from Bloomberg, it has been discovered that the UK Intellectual Property Office has approved Amazon’s request for a trademark for the slogan, “No Lines. No Checkout. (No, Seriously.)” as well as, “No Queue. No Checkout. (No, Seriously.)”
It also seems that these slogans are pending trademark approval in the EU as well. These are pretty much the slogans Amazon has used to promote Amazon Go in its YouTube videos, so it is clear what they are meant for. It is possible that Amazon could be filing trademarks to prevent others from using it, but at the same time an expansion of the service doesn’t really seem like much of a stretch.
After all Amazon is reportedly planning to launch 2,000 grocery stores, and an expansion to the UK and EU would help with that. That being said, it was also previously reported that Amazon had delayed a wider rollout of the stores due to certain technical hurdles, so while Amazon could be getting ready to launch in the UK or EU, maybe don’t expect it too soon.
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