Google Image Search Introduces ‘Style Ideas’ Feature

When it comes to fashion, it’s about how you piece an entire outfit together. While some items look great on their own, sometimes using it with another item might actually detract from the overall look you’re going for. However if you’re a seasoned fashionista then this shouldn’t be a problem, but for the novice it can be overwhelming.

However the good news is that Google is here to help. The company has announced a new feature of Image Search called “style ideas”. In addition to searching for images of a piece of clothing or fashion accessory, style ideas will also display lifestyle images of the product that you’re searching for so that you can get an idea of what it will look like in real-life, and the outfits and styles that you can use with it.

According to Google, “Now while perusing fashion product images, Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life. With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing. Or if running gear is more your speed, no sweat—workout ensemble ideas are just a tap away.”

This new feature joins the likes of the “Similar items” feature that was announced a couple of days ago, where users could search for lifestyle images and find similar items worn in the photo that they’ll be able to buy. Note that this only works in the Google search app or on mobile web.

Tyler Lee
Categories: General
Tags: Google