Twitter Considering Offering TweetDeck Subscriptions

If you’re a regular Twitter user, chances are you just post your tweet and you’re done. The default Twitter app is probably more than enough for you to browse tweets from those you follow and what not. However if you’re more of a power user or someone who manages a brand’s Twitter account, you might require more advanced tools.

In fact this is something that Twitter recognizes because in an email survey sent out to users that was originally posted by Andrew Tavani, it seems that Twitter is considering maybe offering a subscription to more advanced features of TweetDeck, the platform that Twitter had acquired about 6 years ago and one that many seem to feel has been largely neglected by the company.

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Scoop: Twitter is developing an ‘advanced TweetDeck’ that would be available for monthly subscription fee & feature a range of new features: pic.twitter.com/MlKw8xZlVS

— Andrew Tavani (@andrewtavani) March 23, 2017

From the email, advanced features such as alerts, trends, activity analysis, advanced analysis, composing and posting tools, and more will be part of the subscription. According to Tavani, Twitter is toying with the idea of a monthly subscription priced at $20, which is admittedly a small fee to pay for big brands, but it could also help Twitter find a new source of revenue.

This does not mean that a subscription-based TweetDeck will be happening, but it’s an idea that the company is exploring. Twitter has since confirmed the authenticity of the email in a statement provided to TechCrunch that reads, “We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”

Tyler Lee
Categories: General
Tags: Twitter