It has been something of an open secret that Apple is interested in getting into the video game, and that’s what they kind of did when they acquired the rights to the Carpool Karaoke series and made it part of Apple Music. Turns out that Spotify isn’t going to take that lying down because in a report from Variety, they have launched their answer in the form of “Traffic Jams”.
The concept of Traffic Jams appears to be similar to Carpool Karaoke where it will be filmed inside of a car. However unlike Carpool Karaoke which features a variety of artists and celebrities in general, Traffic Jams appears to be focused more towards hip-hop fans as it will feature well-known hip-hop producers as well as rappers, with the goal being to challenge these producers and rappers to put together a track in the backseat of a car while being driven around.
The first episode of Traffic Jams is expected to debut on the 4th of April on Spotify, with the debut episode featuring the likes of T-Pain and Southside. Both these celebrities will be tasked to produce a track in the car while being driven around by comedian DoBoy, and ultimately they will have to perform it in front of a live audience at the end of the show.
It sounds like a very interesting concept, especially if you’re a fan of hip-hop and would love to see how your favorite rappers and producers come up with songs. In the meantime you can check out the show’s trailer in the video above.