Some of the most popular fast food chains have long embraced mobile ordering, allowing their patrons to place an order even before they’ve walked into the outlet. This helps save a lot of time for customers and even the staff. As one of the largest fast food chains in the United States, many would have expected McDonald’s to be quick with this but it has taken its time. However, the company has now started testing mobile ordering for customers in the United States.
Some mobile app users are now being allowed to place their orders before they walk into a McDonald’s location. This enables them to place their orders ahead of time, head to the outlet that they picked, check in, and then pay using the app.
They have the flexibility to decide whether they would like to pick up the food at the physical counter, curbside pickup or at the drive-thru. The app makes use of geofencing to know where customers are in relation to the store’s location to ensure that the food is kept fresh at all times.
Even though the test is only being conducted in three cities, they do have 80 restaurants, so it’s a pretty significant testbed.
It’s only testing the feature for customers in Monterey and Salinas, California and Spokane, Washington. McDonald’s does say that later this year all of its 14,000 locations across the country will be able to offer mobile ordering to customers.
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