If there is one thing that is almost guaranteed with every iPhone launch it is that unless you’re quick enough, there is a good chance that you will have to wait a couple of weeks before your order arrives. However according to JPMorgan analyst Rod Hall, he thinks that Apple might try to curb demand for the iPhone 8 with its price tag.
Now obviously Apple wants customers to buy the iPhone 8, but to help control demand and to prevent extended waiting times, Hall believes that this could be the reason why Apple could price the iPhone 8 upwards of $1,000. We have heard rumors that the iPhone 8 could be that expensive, and Hall’s report seems to offer a reason as to why that is, along with the fact that its BOM will be higher due to the new features like an OLED display, 3D scanning cameras, wireless charging, and so on.
According to Hall, he estimates that the iPhone 8 (or iPhone Pro as he calls it) will cost $65 more than the iPhone 7. We have heard that the iPhone 8 could be launched in limited quantities, so it makes sense that Apple will want to control some of the demand to prevent orders from spiraling out of control.
In any case we guess we’ll just have to wait and see what the situation is when the phone launches, but assuming all the iPhone 8 rumors are true, Apple will no doubt have another winner on their hands and will be looking at another “super cycle”.
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