Verizon recently decided that it would start offering an unlimited plan again and it took only a couple of days for T-Mobile to respond in kind by improving its unlimited plan. AT&T has been quiet for several weeks but it’s now coming out with a new unlimited plan in response to its rivals. They’ve been competitively priced to keep Verizon and T-Mobile in check.
AT&T subscribers will pay $90 per month for its flagship unlimited plan that promises them endless 4G LTE data as long as they stay below the 22GB fair use cap after which their speed will be throttled. Subscribers will also get 10GB of data for tethering for speed throttling comes into play.
Those who want to add a second line to their plan will have to pay a total of $145 monthly and additional lines would then be added on top of that for $20 extra per month. AT&T sweetens the deal for DirecTV or U-Verse subscribers by offering them a $25 monthly bill credit on this plan.
AT&T is also offering an Unlimited Choice plan for those who are conscious about spending too much money on a mobile plan. This unlimited plan caps mobile data speeds at 3Mbps and scales streaming video down to 480p automatically. A single line on this plan costs $60 per month and $155 per month for four lines. Customers can’t get a bill credit on this plan.
The carrier will roll out these plans starting March 2nd.