Apple and Samsung rule the smartphone market in the United States so when the latter’s latest flagship smartphone suffered a catastrophic failure it was expected that the scales would tip in its rivals direction. While Samsung’s decision to discontinue the Galaxy Note 7 appears to have provided limited gains to Apple worldwide, latest data shows that the iPhone’s market share increased in Apple’s home country post Galaxy Note 7.
Latest quarterly data from Kantar Worldpanel shows that iOS clinched 40.5 percent market share in the United States. As you very well known, iOS doesn’t power any other smartphone except the iPhone.
This was an increase of seven percentage points when compared to the quarter ending October last year. It appears that the Galaxy Note 7’s demise did play a role in the iPhone’s rise in popularity this past quarter.
It’s a different story in markets where Samsung is less prominent. China, one of the most lucrative markets on the planet, offers fierce competition to companies like Apple and Samsung. iPhone’s percentage of smartphone sales in the country declined from 22.5 percent during the same period last year to 17.1 percent in the previous quarter.
This goes to show that while the Galaxy Note 7’s demise may not have done wonders for the iPhone elsewhere, it certainly helped Apple’s smartphone on its home turf, where customers opted to buy Apple’s latest offering once Samsung’s went up in flames, quite literally.
Filed in . Read more about Galaxy Note 7 and iPhone. Source: kantarworldpanel
