Apple Finally Hints At Self-Driving Car Plans

It has long been rumored that Apple is working on a self-driving car and despite mounds of circumstantial evidence, the company hasn’t really come out and acknowledged that it’s working in this space. However, the company has finally dropped a hint in a letter it sent to regulators in the United States in which it provides feedback on proposed guidelines for new technology.

At one point it was believed that Apple is actually working on an all-electric self-driving car to rival the likes of Tesla. However, the effort codenamed Project Titan has been facing bumps in the road, with some top-level executives also giving up their positions. It seems there’s some trouble in paradise.

Recent reports have suggested that Apple has now given up on the idea of making an actual electric car that can drive itself. The company is believed to be focusing on developing software for self-driving cars which it will be able to deploy with existing car manufacturers.

In a letter to the National Highway Traffic Safety Administration, Apple’s director of product integrity Steve Kenner writes that the company is “investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”

This goes to to show that while Apple might have convinced itself that developing an actual car is not the way to go, it’s willing to compete in this space by developing software that can enable cars to drive itself, but the company still needs to come out and say exactly that so that the public can really find out what it has been up to. It’s unclear how long Apple is going to do take in order to do just that.

Adnan Farooqui
Categories: Apple, Transportation
Tags: apple car, Self-Driving Cars