Sony And Nokia Team Up For Virtual Reality

Sony Pictures today announced that it’s teaming up with Nokia to produce and distribute virtual reality content. The partnership also covers live streaming of 360-degree video so that fans are able to get a virtual front-row seat at Sony Pictures events. This partnership will see Sony using Nokia’s OZO virtual reality camera right to produce highly immersive content.

Sony is also going to add Nokia’s SDK to its Privilege Plus app that’s available exclusively for Android-powered smartphones made by the company.

“Partnerships with cutting edge technology companies like Nokia are critical as we develop the market for VR experiences and build scale in our production and distribution efforts,” said Pete Wood, the SVP of home entertainment digital sales at Sony.

Nokia launched its Ozo virtual reality camera last year. It’s a professional system and not something like the Samsung Gear 360 that you and I can afford. Nokia has priced each Ozo virtual reality camera at $60,000 so there’s no doubt about the fact that it’s aimed at professionals.

That’s not all. Additional equipment meant to further improve the camera rig’s capabilities also runs into thousands of dollars. Sony Pictures is undoubtedly going to do great things as part of this partnership so it’s definitely going to be interesting to see what it comes up with.

Adnan Farooqui
Categories: General
Tags: Nokia, nokia ozo, Sony, Virtual Reality (VR)