Google Pixel Smartphones Performed Spectacularly On Black Friday

Google released its first “Made by Google” smartphones recently under the Pixel and Pixel XL brand. They effectively bury the Nexus lineup and mark the start of a new era in which Google itself manufactures and sells high-end Android devices. The handsets have done well so far and latest data shows that they performed spectacularly well on Black Friday.

Latest data from mobile engagement platform Localytics shows that Google Pixel handsets were the best selling smartphones on Black Friday in the United States. Both Android and Apple devices were analyzed to see which saw the highest increase in activations since Thanksgiving.

Localytics looked at the percentage increase of new devices throughout the Black Friday weekend and compared it to a baseline of the prior 4 weekends. It defines a new device as one seen by Localytics for the first time downloading one of the apps that has its SDK.

Google Pixel emerged victorious as it posted a growth of 112 percent of new devices activated compared to average activations measured over the preceding four weekends. The second spot was taken by the Samsung Galaxy S7 which saw a growth of 36 percent in new device activations over the same period.

While iPhones remain a hot item particularly during the holiday season, they don’t appear to have performed better than their Android counterparts on Black Friday. Data shows that iPhone 7 and iPhone 7 Plus activations rose by 13 percent and just 1 percent respectively.

Adnan Farooqui
Categories: Cellphones
Tags: Black Friday 2016, Google, Google Pixel