Black Friday 2016 Online Sales Hit $3 Billion

It’s the same story every year. We see monumental growth in online sales come Black Friday and the story remains the same this year as well. According to a new report by Adobe which has been tracking sales transactions throughout this holiday sales event, Black Friday 2016 online sales hit $3 billion and broke many records in the process. More than $1 billion worth of orders were placed via mobile devices.

This is the first time that Black Friday online sales will cross $3 billion. Black Friday 2016 is also expected to be the first day in the history of retail in the United States to drive more than a billion dollars worth of sales from mobile devices alone.

According to Adobe, Black Friday 2016 online sales have registered a 21.6 percent growth over the same period last year. The total figures place overall online sales at $3.34 billion and mobile sales at $1.2 billion which itself is a 33 percent increase from the previous year.

Adobe has compiled this report by tracking data from 22 billion visits to retail websites which account for 80 percent of all online transactions from the top 100 retailers in the United States. The company pointed out that some of the best-selling products this Black Friday included 4K TVs from Samsung, iPads and MacBooks from Apple, Xbox One from Microsoft and TVs from LG.

Almost all major retailers how participated in this sales event mentioned that they were seeing increasing use of mobile devices for purchases. Most of them received half of their entire Thanksgiving traffic from a mobile device which goes to show that people are now more than ever comfortable to shop on the fly using a smartphone or tablet.

Adnan Farooqui
Categories: Web
Tags: adobe, Black Friday 2016