Yahoo Email Forwarding Reactivated

Yahoo has had a tough few weeks following the revelation that it was the victim of a massive cyber attack which left details of more than 500 million users compromised and that it complied with a government order for scanning incoming emails of all users. It was then reported that Yahoo had disabled the email forwarding feature for Yahoo Mail users in what was perceived as an attempt to make it harder for users to jump ship. The company has now said that email forwarding has been activated once again.

Yahoo said at the time that it had disabled the feature as it was making some improvements to it, but that’s not how the move was seen. Many believe that the company was just trying to make it harder for people to ditch Yahoo Mail following the revelations.

The feature is now back for all users. Vice president of product management for Yahoo Mail Michael Albers wrote in a blog post that “Last week, we temporarily disabled the ability to add new automatic forwarding in Yahoo Mail,” adding that “As of today, auto-forward is enabled again for all Mail users. We apologize for the interruption.”

Albers did provide an explanation for why the feature was disabled in the first place. “Over the past year, Yahoo Mail has been upgrading its platform. This has allowed us to bring a better search experience to Yahoo Mail, add multiple account support, and improve performance as we quickly scale this new system globally. The feature was temporarily disabled as part of this process,” he explained.

Adnan Farooqui
Categories: Web
Tags: Yahoo, yahoo mail