Study: 67% Say They Won’t Buy The iPhone 7 Or 7 Plus

Did Apple make a mistake with this year’s iPhone by sticking with the same design? It might be a bit too early to tell, but a recent study by Report Linker has suggested that maybe interest in the new iPhones might not be as hot as before, with the results of their study finding that 67% of those surveyed have no plans on buying Apple’s new iPhone 7 or 7 Plus.

What this means is that only 33% of those surveyed are interested. In addition, the study found that 32% of those surveyed did not find any advantages in the new iPhone, which might explain why some are so hesitant on upgrading. On the other hand, 19% actually say that the longer battery life is one of the phone’s advantages followed by 18% who say its water resistant features, and 11% who love the new camera features.

Now these surveys don’t necessarily mean that only 33% of customers will buy the iPhone. There are many reasons that could change one’s mind, such as using the phone themselves and they discover that they like it, or it could be that their phone is damaged and they decide that now might be a good time to get a new phone.

Interestingly enough while this survey seems to hint that customers just aren’t that into the iPhone 7 and 7 Plus, carriers such as T-Mobile and Sprint have been boasting about how pre-orders are quadruple the previous generations.

Tyler Lee
Categories: Apple, Cellphones
Tags: iPhone, iphone 7, iphone 7 plus, study